It’s not what we do once in awhile that shapes our lives. It’s what we do consistently.

One of my favorite places in the world is Lake Powell, straddled between the border of AZ and Utah. To me, it’s one of the most beautiful places on planet and what many describe as, “heaven on earth”.

Each year our family joins some of our closest friends for a week long vacation on four bedroom, 72 foot, two story houseboat. We usually have 2-3 ski boats there, as well. We spend the days exploring the beautiful canyons, wake boarding, and my favorite, wake surfing. For those who don’t know, “wake surfing” is when you stand on a mini surf board and catch the wake, just like you would catch a wave if you were surfing in the ocean. For an old guy like me it’s a lot lower impact when you fall. 

To accomplish the necessary size wake, the driver has to turn the boat slightly to the left or right, and everyone sits on one side, to shift all the weight to that side of the boat. This usually creates the right size wake needed to go surfing. The key to catching the wave is the driver being consistent with their angle and speed. For most, it usually takes a few attempts to catch the wave without falling. When you do finally get it you begin to feel an exhilarating feeling of accomplishment. 

I’d like for you to humor me for a moment. Close your eyes and imagine that you are learning to wake surf for the first time. You are nervous, even a bit scared, but you are going to do it anyways! You’ve already tried to get up a few times, but lost your footing just before you found your balance. You muster up the courage to try it one more time, determined this time, to get on your feet. You take take a deep breath and give the thumbs up to the driver signaling that you’re ready to go. He accelerates and you find yourself up out of the water. You did it! You’re surfing! There is no longer a feeling of resistance, from the water pushing against you, and now your gliding along the wave while enjoying the ride.

Now imagine if the boat driver suddenly stopped the boat. You’d immediately sink back down in the water. You would probably even feel a bit frustrated after working so hard to get up.  Now let’s say that this continues to happen over and over. You get up, start to surf and then the driver stops the boat once again. You might even get so frustrated that you quit.

As crazy as this may sound many solo-entrepreneurs are doing this same thing, within their respective business’s, every day. They start out strong and prospect a few clients, go to a few meetings, and then their boat comes to a screeching halt. And they sink!  A few weeks later they find themselves starting over, yet again, with the promise that this time they are “really” serious. Unfortunately, the boat continues to stall periodically, preventing most people from gaining momentum in their business.

Momentum is a business owners best friend.

WE are our own worst enemy. One of the critical keys to success in business is consistency. It’s not about being a race horse, it’s about being a pack horse. If you intend on building a long term, residual income stream, you must understand “the law of consistency”. Business is built by doing a few simple things, DAILY, over a long enough period of time. And by doing so, you will inevitably find that sweet spot in the wave and start enjoying the ride! 

Remember, motivation gets you going  but discipline keeps you growing. It doesn’t matter how talented you are. It doesn’t matter how many opportunities you receive. If you want to build anything worthwhile, consistency, above all else, is key! It’s not what we do once in awhile that shapes our lives. It’s what we do consistently that matters.

In the spirit of success,

Travis A. Flaherty

CEO/Founder ~ Entrepreneur Life University

FERREIRA DO ZEZERE, PORTUGAL - SEPTEMBER 19, 2015: Philip Soven (USA) during the WWA Supra World Wakeboard Championship 2015 in Ferreira do Zezere, Portugal.

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